For the first time, hungry celebrities at the 2012 Sundance Film Festival had the chance to try offerings from Udi's Gluten Free Foods. Throughout the event, with this year’s festival theme being "Look Again," attendees were greeted with Udi's goodies, including bread, bagels, granola and more with zero gluten. Many of the television, music and movie stars who stopped by the booth were reportedly familiar with Udi's products and the reality of living gluten-free.

At the red carpet for the Creative Coalition's Annual Spotlight Initiative Awards Gala dinner, honoree Annalynne McCord revealed that she recently discovered her own gluten intolerance and the need to make dietary adjustments. The actress was thrilled to hear that the entire dinner was sponsored by Udi's Gluten Free Foods and prepared using gluten-free ingredients.

"Based on our experience at Sundance, it's safe to say that the entertainment industry is ahead of the curve in terms of awareness of gluten free foods and the medical and non-medical reasons for eating gluten free," notes Denise Sirovatka, vice president of marketing at Udi’s. “We feel fortunate to have met so many vocal, Hollywood influencers, and Udi's is committed to helping them and their fans live a happy, gluten free lifestyle.”