The future of wheat explored at ABA convention
The American Bakers Association, Washington, D.C., will host "The Future of Wheat" panel discussion during its 2012 annual convention. A group of experts representing various segments of the baking industry will come together to explore this critical question on April 16 in Scottsdale, Ariz.
"Although bakers face no shortage of important issues on a day-to-day basis, none are more important than making sure the industry has a clear, sustainable plan to continue to provide wholesome and affordable products to American families into the future," notes ABA president/CEO Robb MacKie. "The wheat panel at this year's convention will look 25 years down the road to assess what tools and research will be necessary to meet our industry's collective goals."
All segments of the baking and wheat industry will be represented to create a comprehensive session for all attendees. Dana Peterson from the National Association of Wheat Growers will represent wheat growers; Alpha Baking's Larry Marcucci will represent bakers; and agriculture expert Bill Lapp will offer an economic analysis and forecast. John Miller, president and CEO of Miller Milling, will moderate.
"This event will be the start of a lively discussion both at convention and beyond,” adds MacKie. “As all bakers know, high protein wheat is under extreme stress due to high global demand, shrinking acreage, and virtually non-existent research resources. We encourage all ABA members to be a part of this very timely discussion, made even more so as we stare down next year's Farm Bill."
The 2012 ABA convention is themed, "Baking Industry United," and will celebrate each individual's integral role in the industry. Bringing hundreds of leaders together from America's baking businesses and their suppliers for networking, idea exchange and working sessions, the convention is open to both members and prospective members. The convention will take place April 14-18 at the Fairmont Scottsdale Princess in Scottsdale, Ariz. To register, visit www.americanbakers.org.