The American Bakers Association is excited to announce a dynamic lineup of speakers for this year’s ABA 2019 Convention: Power of Bakery. Here is a closer look at a key session at this year’s Convention:

Power of Bakery with Anne-Marie Roerink and Todd Hale
Monday, April 8, 2019, 10 am – 11am

The first annual Power of Bakery 2019 report, developed in partnership with the Food Marketing Institute and sponsored by Corbion, aims to bring an understanding of consumer perceptions, attitudes, and behaviors regarding the bakery category in a grocery retail setting to help the industry optimize production, marketing, merchandising, and branding decision. Bakers will be able to utilize the findings to partner with their retail customers to drive growth. 

“The food landscape is going through considerable disruption,” said Robb MacKie, president and CEO, American Bakers Association. “This data-centric presentation promises actionable insight as it takes a deep dive into consumer attitudes and behaviors toward targeted bakery categories.  It’s a lot to digest and our compelling speakers will help ABA members figure out what it all means and what they can consider next.”

“The ABA 2019 Convention gives nearly 500 baking industry leaders the opportunity to come together annually not only for networking opportunities, but also for exclusive information presented by some of the top thought influencers in consumer research, generational insight, and leadership strategies,” MacKie added.

Anne-Marie Roerink is a principal at 210 Analytics, LLC - providing customized research with a specialty in food retailing for clients such as the American Bakers Association, Food Marketing Institute, National Grocers Association, National Confectioners Association and many others. Through countless consumer studies, Anne-Marie has developed an excellent perspective on the ever-changing wants and needs of the grocery shopper in a one-size-fits-no-one world. Additionally, Anne-Marie offers a diverse and in-depth view on food retailing strategies, financials and operations to understand the challenges and opportunities in the food business today as well as the drivers of success tomorrow. Prior to founding 210 Analytics, Anne-Marie was the head of research for the Food Marketing Institute. Anne-Marie conducts annual shoppers studies in meat, produce, deli-prepared, bakery, frozen food, snacks and, candy. 

Todd Hale, former senior vice president, consumer & shopper isights with Nielsen, is a frequently sought-after industry and client speaker. Todd shares his insights on consumer shopping, buying and media consumption behaviors and attitudes to provide manufacturers and retailers with strategic visions to facilitate brand, category and retail sales growth. Todd has more than 40 years of experience in the consumer research industry, including 30 years with Nielsen, where he held various marketing and sales management positions within advertising/product testing, advanced analytics and consumer panel practice areas. Todd earned an MBA and a BS in Business from Wright State University.