The American Bakers Association is excited to announce a dynamic lineup of speakers for this year’s ABA 2019 Convention: Power of Bakery. Here is a closer look at one key session at this year’s Convention.:

2019 Millennial Trends Study with Jason Dorsey
Monday, April 8, 2019, 1:45 pm – 3:15 pm

This timely report helps ABA and its members solve the massive and fast-growing challenge understanding what Generation Z and Millennials bring as consumers and trendsetters to commercially baked goods. The study will provide insights to allow bakers to develop stronger category loyalty among Millennials and Gen Z. 

“The American Bakers Association knows that providing actionable data specific to the industry and its membership is critical to growing the industry,” said Robb MacKie, president and CEO, American Bakers Association. “This is why ABA partnered with The Center for Generational Kinetics on our first-ever national study that dives deep into Millennial consumers, their hidden buying drivers, and our members’ core offerings. Jason Dorsey, ABA’s keynote speaker in 2017, will present the key discoveries and recommendations from the national research in his trademark high-energy presentation style.”

“The ABA 2019 Convention gives nearly 500 baking industry leaders the opportunity to come together annually not only for networking opportunities, but also for exclusive information presented by some of the top thought influencers in consumer research, generational insight, and leadership strategies,” added MacKie.

Jason Dorsey is the #1 Gen Z, Millennial, and generations speaker and researcher. He has received more than 1,000 standing ovations for his acclaimed presentations. Adweek calls him a "research guru." He's funny, too. Jason has appeared on over 200 TV shows including 60 Minutes, 20/20, The Today Show, and in a New York Times cover story.

Jason is president of The Center for Generational Kinetics, which delivers research, speaking, and consulting for more than 180 clients annually. Jason works closely with leaders around the world to separate generational myth from truth. He uses original, data-driven research to explain generational behaviors. He has led research on four continents and keynoted events from India and Egypt to Chile, Finland and all 50 U.S. States. Jason and his team at The Center have repositioned global brands to win each generation. They've advised on multi-billion-dollar acquisitions and taken clients from last to first in both employee retention and customer growth. He's also a Millennial, married to a Gen X'er, and they have a Gen Z daughter.