Company: Pepperidge Farm Inc., Norwalk, Conn.

Website: www.puffpastry.com

Introduced: September

Distribution: National

Suggested Retail: $3.88 for a 24-count box

Product Snapshot: A miniature version of Pepperidge Farm’s Puff Pastry Shells, Pepperidge Farm Puff Pastry Cups enable consumers to get creative when entertaining and “wow” guests. The pre-formed, ready-to-baked cups rise during just 20 minutes in the oven. After baking, they can be filled with a variety of ingredients to make bite-size appetizers and sweet treats.