The World Packaging Organisation (WPO), Naperville, IL, is accepting entries for the WorldStar Packaging Awards 2015 through Oct. 10. Considered the most important global packaging award, the WorldStar is based on the judges’ consensus that a pack is superior in its own right and better in its class, in execution or in innovation by comparison.
The judges will consider the following criteria: Protection and preservation of contents; ease of handling, filling, opening and closing; adequacy of information; sales appeal; graphic design; quality of production; economy of material and cost reduction; environment; ingenuity of construction; and adaption to local conditions (production, materials, market).
The Point of Sale category, new this year, recognizes the best packaging in the end-of-aisle display in store units/counter display. Winners of a WorldStar Award are also eligible to participate in three other special categories: Sustainable Packaging Award, Marketing Award and President’s Award.
WorldStar Awards are presented only for packages that have already won recognition in either a regional or national competition in 2013-2014, normally organized by an association member of WPO. Details about qualifying competitions to enter can be found at www.worldstar.org.
The judging process will be held in Sri Lanka in November, during the WPO board meeting. The 2015 WorldStar Awards ceremony will be held in May 2015 during ipack-Ima in Milan, Italy.
For more information about entries, fees and rules, visit www.worldstar.org or contact Rachel Brooks at firstname.lastname@example.org.