Ardent Mills, a Denver-based flour-milling and ingredients company, will take part in Pedal the Plains as the 2014 entertainment sponsor. On Saturday, Sept. 20, Ardent Mills will roll into Sterling, CO, with cyclists and its Mobile Innovation Center (MIC), and in partnership with Food Bank of the Rockies.

“I am proud to be part of our nine-person cycling team in support of this great event,” says Bill Stoufer, Ardent Mills COO and chief integration officer. “This is an opportunity to nourish our communities in northeastern Colorado, a region steeped in history and agriculture. This event is reflective of the health-conscious, active, innovative nature of the Ardent Mills’ brand.”

According to Mike Veal, Ardent Mills vice president of marketing, who will also be riding, “Pedal the Plains is a powerful opportunity to live out our promise to nourish what’s next through our 53-ft. Mobile Innovation and Culinary Center, hosted by our own chef Daniel Marciani. From our location at the Logan County Courthouse Square, 315 Main St. in Sterling, chef Daniel will be serving a rotating sampling menu free to the public of tasty, grain-based treats.”

Teaming with Ardent Mills at its MIC will be Laura Egan, who will be representing the Food Bank of the Rockies and accepting donations on behalf of the charity in person and at “We provide food for more than 400,000 people annually,” Egan notes. “We do this by distributing 121,000 meals each day through over 800 hunger relief partner agencies and our direct service programs.”

Pedal the Plains is one of many stops for Ardent Mills’ MIC during its fall tour across North America.