Company: Clif Bar & Co., Emeryville, CA


LUNA Chocolate Chip bar

Introduced: December

Distribution: National

Suggested Retail: $1.39 for a 1.69-ounce bar

Product Snapshot: Clif Bar & Co.’s newest LUNA bar flavor, Chocolate Cupcake, satisfies cravings with dark chocolate pieces and silky frosting. Like all LUNA bars, it’s gluten-free, low glycemic, and made with 70 percent organic ingredients and no artificial flavors or synthetic preservatives. The new bar also contains 9 grams of protein and 4 grams of fiber.