Silverson Machines, East Longmeadow, MA, has launched its new website The mobile-friendly site is optimized for use on desktops, tablets and smart phones, allowing visitors to efficiently use the site wherever they are.

“When we redesigned the site, we really wanted to focus on the user experience,” explains Matt Smith, international sales director, Silverson. “That meant making the site more accessible and multilingual. Today, the site is faster and has better navigation. Now our customers can get the mixing info they need quickly and in a language they prefer.”

Chinese, Thai, Polish and Turkish were added to the 11 existing languages—Arabic, English (U.K./U.S.), French, German, Italian, Japanese, Korean, Portuguese, Russian and Spanish—on the site. The multilingual site also makes it easier for visitors to find and contact local sales representatives.

The foundation of Silverson’s website remains the company’s high-shear mixing expertise. In addition to product and process information, more videos have been added to the site, demonstrating the effectiveness of high-shear mixing. Site visitors can also find application information, get mixing tips and ask Silverson experts mixing questions.