“Simplifying Sweetness,” a segmentation study of 15,000 consumers commissioned by the Corn Refiners Association and completed, in part, by Nielsen and Mintel Consulting, covers 15 major food and beverage categories and identifies six distinct consumer lifestyle segments that dive deep into what consumers say about sweeteners compared to what they do through actual purchase data. Additionally, it contains new data with fresh, critical insights on the rise of more mindful consumers, health-conscious Millennials and their purchase behaviors, and the impact of traditional and social media.

Download the free white paper at www.cornnaturally.com/white-paper/mintel-brand-consumer-simplifying-sweetness.