Company: Bimbo Bakeries USA, Horsham, PA


Introduced: April

Distribution: National

Suggested Retail: $2.98 to $3.99 for a loaf

Product Snapshot: Bimbo Bakeries USA’s new Healthfull bread line features three varieties: Flax & Sunflower, Steel Cut Oats & Honey and Nuts & Seeds. Each variety is made with 100 percent whole-grain flour and contains no high fructose corn syrup, artificial colors or flavors, preservatives or trans fat. Each product is also certified by the American Heart Association and the Whole Grains Council. Healthfull breads can be found under the Arnold brand in the East, under the Brownberry brand in the Midwest and under the Oroweat brand in the West.