Company: Dawn Foods Inc., Jackson, MI

Website: www.cakebosscakes.com

Introduced: June

Distribution: National

Suggested Retail: $19.99 per cake

Product Snapshot: Buddy Valastro, star of TLC's TV series, “Cake Boss,” has expanded his Cake Boss cakes line with three vibrantly-decorated designs, available from Dawn Foods. Let's Party is perfect for family celebrations, from reunions to birthdays. Inspired by Valastro’s daughter, Eye Poppin' Petals is a bright pink floral cake. Beach Party, a limited edition cake, allows consumers to take the beach anywhere. Made with Valastro’s recipes and designs, each cake features moist yellow and velvety chocolate cake layers married together by an indulgent layer of fudge filling.