Company: General Mills, Minneapolis

Website: www.fiberone.com

Introduced: July

Distribution: National

Suggested Retail: $3.89 for a 6.75-ounce box

Product Snapshot: Fiber One Cheesecake Bars from General Mills enable calorie-conscious consumers to enjoy a rich, guilt-free treat. Available in Strawberry or Salted Caramel, each individually wrapped bar features layers of graham cracker, creamy cheesecake and 5 grams of fiber—all at just 150 calories.