Company: General Mills, Minneapolis


Fiber One Protein Cookies & Creme Chewy Bars

Introduced: January

Distribution: National

Suggested Retail: $4.19 for 5.85-ounce box

Product Snapshot: Fiber One, a General Mills brand, recently introduced a new snack that can help satisfy calorie-counting consumers’ sweet cravings. Protein Cookies & Crème Chewy Bars combine creamy layers and cookie pieces, but only have 140 calories per 1.17-ounce bar. The bars also contain 20 percent of the daily value of fiber and 6 grams of protein.