Tate & Lyle, London, recently launched www.tateandlylefibres.com, a new website dedicated to fiber fortification. The website is intended to serve as a resource to help food and beverage manufacturers meet increasing global consumer demand for fiber-enriched food by featuring nutritional information, consumer research and in-depth application insights. It also provides details of the company’s extensive fiber portfolio and solutions.
“Consumers around the world are not getting enough fiber in their diets,” says Nancy Gaul, Tate & Lyle’s senior category marketing manager, health and wellness. “This represents a major opportunity for food and beverage manufacturers to respond by providing great-tasting, fiber-fortified products. Tate & Lyle has a unique range of fibers and deep formulation expertise, and we are excited to work with our customers to help them bring extraordinary products to market.”
In addition to providing information about the company’s fiber solutions, the website also offers the following resources:
• “Innovative Solutions to Increase Fibre Intake and Promote Health,” a downloadable brochure that provides manufacturers with research and information on science-based ingredient solutions to help bridge the fiber intake gap.
• “Unlock the Benefits of Fibre Like Never Before,” a downloadable brochure that provides criteria for selecting a fiber to ensure that manufacturers are delivering on the taste and sensory experience their consumers expect.
• “Fibre Fortification Challenge,” a downloadable infographic that looks at the strengths of soluble corn fiber, including the functional benefits and digestive tolerance levels.
For more information, visit www.tateandlylefibres.com.