Nonni’s Foods, Oakbrook Terrace, IL, introduced new packaging for its biscotti grocery store packs in January. The enhanced design highlights the real, wholesome ingredients baked into its artisan, Italian-inspired baked treats by prominently displaying vibrant images of fresh almonds and walnuts, decadent dark chocolate, real caramel and toffee bits and more on the packaging.
Calorie information and key ingredients are now located at the top of each box, enabling consumers to easily make informed purchasing decisions. The addition of transparent window cutouts to the front of each box let consumers see the biscotti’s real ingredients, crunchy texture and individually wrapped, portion-controlled packs. The new packaging design also includes a new logo featuring the year the company’s founder opened his first bakery and the phrases “artisan baked” and “Italian inspired” to signify the family recipe traced back almost a century ago to Lucca, Italy.
“At Nonni’s, we are proud to offer consumers a biscotti they can feel good about eating, made with no artificial flavors or preservatives,” says Patricia Bridges, senior brand marketing manager. “This new design showcases our devotion to quality and includes Nonni’s new tagline, ‘Real Ingredients, No Compromises.’ We are thrilled that the new 2016 packaging tells our story and provides consumers with clear information about our ingredients.”