The Snack Food Association (SFA) has changed its name and identity to SNAC International.

“The snack food industry is changing, and our association is leading the way,” says SNAC International president and CEO Tom Dempsey. “This update reflects the ever-broadening snack category in the marketplace, which includes both classic snack products, such as potato chips, pretzels, and popcorn along with ‘better-for-you’ options like bars, nuts, and dried fruit snacks.”

The new brand was approved by the association’s board of directors at its annual meeting, held March 21 at SNAXPO 2016 in Houston, and went into effect immediately. “When I took the gavel and became chairman, I challenged the organization to think of ourselves differently,” says Dan Morgan, outgoing SFA chairman and president, BFY Holdings Inc. “We need to evolve, and that’s exactly what's happening in the industry—portability, convenience, transparency, nutrition.”

This isn't the first time the association has adapted to changing times. It began as the Potato Chip Institute in 1937, later became the Potato Chip Institute International, then the Potato Chip Snack Food Association, and finally the Snack Food Association (SFA). According to the association, the SNAC International name and logo looks to the future, reaffirming its status as the premier advocate for the snack food industry.

The new tagline, “Snacking. Nutrition. Convenience.,” conveys the three key tenants of its members' brands. It also represents the evolution of today's consumer, who is interested in both convenient, healthier options, as well as traditional snack products. "International" recognizes the organization's evolving role in serving current and prospective snack maker members who do business in other countries or are seeking to expand to the global market.

SNAC International is the international trade association of the snack food industry, representing more than 400 snack manufacturers and suppliers worldwide. The association's mission is to create resources that fuel and reinforce value for its members by offering services and relationship building forums for members in support of industry growth and dynamic relevance. SNAC International accomplishes its mission through the three pillars of government relations, education and networking access.