Company: Mistica Foods, Kellogg's
Introduced: October 2016
Suggested Retail Price: $5.99 (24-oz. package)
Product Snapshot: Mistica Foods, LLC, a woman-owned protein processing and innovation company, announced a partnership with the Kellogg Company to launch ready-to-cook chicken breast bites breaded with Cheez-It original crackers. The new chicken breast bites are now available to customers in at Wal-Mart stores across the country as well as other national retailers this winter.
The craveable chicken breast bites, made with unmistakable iconic Cheez-It real cheese taste and crunch, make a delicious appetizer. This unique protein product brings a flavorful eating experience to consumers in the comfort of their homes.
Using crushed chips and crackers has been an on-trend cooking technique used for years but until now never fully commercialized. As one of America’s most popular brands, Cheez-It snack crackers are enjoyed daily by baby boomers, millennials and school-aged children alike.