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Industry News

Nassau Candy acquires Classic Snacks, leading trail mix supplier

Nassau Candy logo
November 22, 2016

Nassau Candy announced the acquisition of certain assets of Classic Snacks, Inc., a leading supplier of trail mixes to hotels, country clubs, airport clubs, foodservice, sports stadiums and other major outlets.

Classic Snacks has been a leading snack mix and trail mix supplier since 1984.

Enjoyed by consumers throughout the United States, Classic Snacks’ assortment of best-selling snack mixes include fan favorites like President’s Mix, Santa Fe Mix, Smokey Cheddar Crunch, Montego Bay Mix, and more.

Classic Snacks’ operations will be combined with Nassau’s existing manufacturing, distribution and sales channels into the foodservice segments. The combined company will feature Nassau Candy’s assortment of over 10,000 specialty confectionery, gourmet and natural foods SKUS, plus industry-leading manufacturing and short-run customization capabilities.  As part of this exciting product lineup, the Company will offer major grab-and-go brands like Clif, Kind, Maple Valley Farms, Quest, Sahale and Krave. It will feature thousands of confectionery items from brands like Haribo; Lindt; Godiva; Jelly Belly and more. It will offer chef-focused items from brands including Guittard; Ghirardelli; Illy; and Bob’s Red Mill. It will also provide low minimum private label capabilities in chocolate bars, truffles, mint tins, wrapped candies, custom printed edibles (personalized “buttons”), bagged candies, boxed candies, and more.

These products and capabilities will enable Classic Snacks’ team to offer a one-stop assortment of bulk, branded, and customizable products to its customers for minibars, retail, events, foodservice, brand-building and first-class daily experiences.

“We are very excited to announce the acquisition of Classic Snacks,” said Randy Goldbaum, Nassau Candy’s Vice President of Confectionery Sales. “The deal unites Nassau Candy’s leading assortment and capabilities with a tremendous brand in Classic Snacks and its sales presence in the alternative foodservice markets, which we are excited to build upon.”

KEYWORDS: acquisition Nassau Candy

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