Introduced: December 2016

Distribution: National

Suggested Retail Price: $7.99 (24 oz. package) and $18.49 (4 lb. package)

Product Snapshot: This month, gluten-free category leader Pamela’s Products unveiled a fresh new look for the product that started it all more than 28 years ago – Pamela’s Baking & Pancake Mix. While the outside is changing, the inside is not – the mix will continue to deliver the same light, ­fluffy and delicious gluten-free pancakes.

Not just for pancakes, this mix can be used to make all types of delicious baked goods – muffins, cakes, crepes, breads, biscotti, doughnuts, pies, and more. And like all of Pamela’s offerings, the powerhouse mix uses only natural and non-GMO ingredients and is free of artificial additives and high fructose corn syrup.