Company: Vitalicious


Introduced: January 2017

Distribution: National

Suggested Retail Price: $4.00 per 8 oz. box

Product Snapshot: VitaTops debuted new flavors for protein lovers: VitaTops Protein Banana Chocolate Chip has only 130 calories, 8 grams of protein and 6 grams of fiber; and VitaTops Protein Chocolate Peanut Butter has only with 150 calories, 8 grams of protein and 6 grams of fiber. These two new protein infused VitaTops products offer the perfect sweet spot of high fiber and protein, which helps fuel energy longer and also helps curb cravings. VitaTops are also available in VitaTops Superfood CranBran, made with cranberries, oats, chia seeds and flaxseed with 120 calories, 6 grams of fiber and 3 grams of protein; and finally for organic food lovers, try VitaTops Deep Chocolate made with organic ingredients, like whole grain flour and cocoa powder and only 100 calories, and VitaTops Wild Blueberry, bursting with organic wild blueberries with 120 calories.

VitaTops are available 8 oz boxes each with 4 individually wrapped muffins at $4.00 per box in the frozen section of your supermarket, or consumers can go to