Company: Dawn Foods


Ingredient Snapshot: Dawn Foods is excited to launch a new line of products that enables bakers to offer options for more health-conscious consumers. Bakers Truth, the new line of clean label ingredients, is free from artificial colors, flavors, preservatives and sweeteners, and also contain no high fructose corn syrup or partially hydrogenated oil. The new product line currently features the following options:

• Bakers Truth Creme Cake Bases – Offered in vanilla and chocolate varieties, these bases have the reliability, flavor and versatility to make everyday favorites or customized signature treats.
• Bakers Truth Donut Mixes – Offered in vanilla and spice cake, as well as yeast raised, these donut mixes deliver the same quality and performance that bakers have come to expect from existing Dawn donut products.
• Bakers Truth Brownie Mix – The high-quality cocoa flavor and consistency of the current Dawn brownies are replicated in a clean label version with no sacrifice on taste.

Development of the new line was driven by market research, which revealed consumers continue to seek food options made with fewer but more recognizable ingredients. Bakers Truth is now available to meet the needs of bakers everywhere, and offers the same functional qualities as Dawn Foods signature items.