Krispy Kreme teams up with Lionsgate to promote Power Rangers movie
Krispy Kreme Doughnuts announced that it has teamed up with Lionsgate to promote the release of Saban’s Power Rangers movie starring Elizabeth Banks as arch-villain Rita Repulsa, along with new Power Rangers played by Dacre Montgomery, RJ Cyler, Naomi Scott, Becky G, and Ludi Lin. Lionsgate will release Saban’s Power Rangers in theaters nationwide on March 24.
The promotional partnership includes the launch of Krispy Kreme’s first-ever digital shop and real-life Power Rangers doughnuts available now through April 2 at participating shops in the U.S. and Canada.
Available online at www.krispykreme.com/angelgrove, Krispy Kreme’s Angel Grove shop is a digital representation of the Krispy Kreme shop featured in the Power Rangers movie. Filmed using Matterport technologies, the shop allows fans worldwide to virtually experience the shop, filled with sneak peeks at scenes from the movie not yet seen.
“We have teamed up with Lionsgate to promote the Power Rangers film in a way that allows fans to experience Krispy Kreme in a totally new, unexpected way,” said Jackie Woodward, Chief Marketing Officer of Krispy Kreme Doughnuts. “The virtual opening of Krispy Kreme Angel Grove comes with the same passion and excitement experienced with a traditional Krispy Kreme shop grand opening.”
In addition to the virtual reality experience, fans can be part of the “Go Go” Grand Opening by:
- Using the hashtag #KrispyKremeAngelGrove for the chance to receive surprises from Krispy Kreme
- Interacting with a custom Power Rangers Snapchat geofilter, launching in the next few weeks
- Entering a sweepstakes to win a trip to San Francisco (www.krispykreme.com/powerrangerssweepstakes).
Through April 2, participating Krispy Kreme locations throughout the United States and Canada are offering limited-time only Power Rangers doughnuts – a Kreme-filled shell dipped in chocolate icing, sprinkled with edible silver glitter and decorated with lightning bolt candy pieces in blue, black, yellow, red and pink to match the colors of the Power Rangers’ suits. For more information, visit http://krispykreme.com/menu/Doughnuts/Power-Rangers-Doughnuts.