Magnum Systems has launched a new corporate logo and message; this reveal is a sizable enhancement to the company’s since merging brands 16 years ago. The same calm but powerful blue and new Magnum icon “The Path” utilizes geometric shapes to help define the symbolic “M” - it represents Magnums future path, to look forward and stay focused.

“Branding means nothing unless the message is consistent in vision, action, and communication… both internal and external. Our employees, partners, and customers understand Magnums Systems is a balance of established credibility with continuous ingenuity. By combining brands under one bold vision, the path of opportunity is endless and the journey has its own rewards.” said Magnum’s president/CEO Travis Wallace.

Designed by EAG Advertising & Marketing the new logo and message represents a bright future with a modern feel, not to forget the history of Taylor Products and Smoot, but places the Magnum Systems Logo as the parent and establishing it as the leading corporate brand.

Alongside new corporate branding, communication to customers regarding expectations from the material handling and packaging systems provider is reliability, flexibility, product quality, and tailored solutions. Magnum Systems is the people, parts, and systems that keep the line moving. Itsvalue is the real-world-experience it brings to the table coupled with its drive to provide customers with long lasting solutions that work the first time and every time.