Company: Enjoy Life Foods


Introduced: June 2017

Distribution: National

Suggested Retail Price: $4.29

Product Snapshot: Enjoy Life Foods announced the launch of three new flavors joining its popular line of Baked Chewy Bars: Caramel Blondie, Carrot Cake and Lemon Blueberry Poppy Seed. The launch follows Enjoy Life’s steadfast portfolio expansion across multiple aisles of the grocery store as it fuels the growth of the "free-from" industry, which is projected to reach $20 billion by 2020.

The new Baked Chewy Bars are packed with pure and simple ingredients, featuring real inclusions and a proprietary Pure Life Balanced Dry Blend (hulled sunflower kernels, cassava flour, white pearled-grain sorghum flour, quinoa flakes). As with all Enjoy Life products, the new bars are made in a dedicated nut-free and gluten-free bakery, are Certified Gluten Free, Non-GMO Project Verified, Kosher and Halal Certified, and are free-from the top eight common food allergens: milk, eggs, fish, crustacean shellfish, tree nuts, peanuts, wheat and soy. Flavor details include:

  • Caramel Blondie – the sweet sensation of caramel bits and Enjoy Life’s best-selling chocolate chips in every ooey-gooey bite
  • Carrot Cake – sweet and spicy flavors notes derived from real shredded carrots, hull-roasted pumpkin seeds and California raisins
  • Lemon Blueberry Poppy Seed – tangy and light lemon meets bold blueberry in this refreshingly satisfying snack

The new Baked Chewy Bars will ship to natural and conventional retail stores in July with a retail price of $4.29 per carton. Each carton contains five 1.15 ounce bars, an increase from the original line’s 1 ounce sizes.