Company: Enjoy Life Foods

Introduced: January 2018

Distribution: National

Suggested Retail Price: $4.69

Product Snapshot: Enjoy Life Foods, the #1 brand in the Free-From food category, will showcase its new Grain & Seed Bars at Winter Fancy Food Show 2018. A unique line of bars unlike anything in the category, new Grain & Seed Bars are the first to combine three types of the ancient grain sorghum in four comforting, sweet flavors: Chocolate Marshmallow, Banana Caramel, Maple Sweet Potato and Cranberry Orange. 

“Our goal as a brand is to not only be a leader in the $6.5 billion free-from foods category, but to set the trends in the growing healthy and clean eating category,” said Joel Warady, chief sales & marketing officer. “With innovation like our Grain & Seed Bars, we’re continuously pushing the boundaries for our consumers, while creating increasingly higher standards for other brands and retailers. Our goal with this new line of bars is to help propel the growth of the Free-From food category and expand options for allergy-friendly consumers, while simultaneously giving ingredient-aware consumers a delicious, unique plant-based snacking option. We strive to consistently meet the demand for convenient options for all consumers, all while giving people permission to worry less and eat freely.”

Grain & Seed Bars are packed with plant-based protein, with the 1.76 ounce bars touting eight grams and 1 ounce bars containing four grams of protein. Each bar is crafted with three types of sorghum, including on-trend popped-sorghum, in addition to purity protocol certified gluten-free rolled oats. The bars are also palm oil-free, gluten-free and free-from 14 allergens – wheat, peanuts, tree nuts, dairy, casein, soy, egg, sesame, sulfites, lupin, mustard, fish, shellfish, and crustaceans – more than any other bar on the market. Like all Enjoy Life products, the bars are made in a dedicated nut-free and gluten-free bakery, are Certified Gluten-Free, Vegan, Non-GMO Project Verified, Kosher, Halal Certified and are made with all-natural ingredients. Retail price is $4.69/five-pack box of one-ounce bars, $2.19/single-serve 1.76 ounce bars and $26.28/12-pack 1.76 ounce bars. Flavor details include:

  • Banana Caramel – naturally sweet banana bits fused with caramel for the ultimate indulgence
  • Cranberry Orange – zesty, tangy flavor notes of dried cranberries and blood orange pair with roasted pumpkin seeds and vanilla
  • Chocolate Marshmallow – velvety dairy-free chocolate and vegan marshmallow unite for a crowd-pleasing treat
  • Maple Sweet Potato – real sweet potato combined with a cozy dose of delicious maple

Enjoy Life’s new Grain & Seed Bars are rolling out this month in natural and conventional retailers, as well as online. To learn more about Enjoy Life’s full portfolio of snacks, or to purchase the new product line, please visit