Otis Spunkmeyer Grab-N-Go snacks
Introduced: May 2017
Suggested Retail Price: Varies
Product Snapshot: In addition to Otis Spunkmeyer celebrating its 40th anniversary, the brand has also released a brand new line of “Grab-N-Go” foods, sold exclusively at convenience stores across the country and made with “No Funky Stuff” – aka no artificial flavors, colors, partially hydrogenated oils or high fructose corn syrup.
Otis Spunkmeyer’s “No Funky Stuff” Grab-N-Go portfolio includes:
“Consumer research shows that people can’t resist a sweet snack to indulge in – it makes people happy,” said Charice Grace, Otis Spunkmeyer brand manager. “We’re seeing that when it comes to snacking, consumers are looking to buy foods containing better-for-you ingredients, no matter where they are, which is why we are introducing our individually wrapped ‘No Funky Stuff’ Grab-N-Go foods.”
Otis Spunkmeyer has recently been recognized for its commitment in removing the “Funky Stuff” from foods by the National Parenting Product Awards (NAPPA). The brand’s Iced Lemon Loaf Cake and Chocolate Chunk Cookie were named 2017 NAPPA awards winners. For the launch of its Grab-N-Go portfolio, Otis Spunkmeyer is partnering with the nation’s top convenience store operators, leading distributors and key associations such as AATAC (The Asian American Trade Associations Council).
To learn more about Otis Spunkmeyer’s new Grab-N-Go line, visit us online at www.otisspunkmeyer.com/GrabNGo.