NatureBox Inc., one of America’s fastest growing food brands, has announced new physical retail distribution. Effective immediately, NatureBox products will be available in 220 Northern California Safeway stores. Beginning September 1st, the brand will also appear on the shelves of hundreds of Sprouts stores. This comes on the heels of a successful launch in Target last year and at the beginning of what will be even more physical retail announcements from the company.

The expansion provides consumers more opportunities to discover and enjoy NatureBox snacks, and leverages the company’s long-standing commitment to harnessing real-time, consumer data to inform product assortment and innovation.

The company is always testing products and gathering data to determine what snacks consumers respond to most; by using this data and physical distribution points they introduce the most popular snacks to retail shelves, bringing products market in a quarter of the time of a typical CPG.