Company: Hostess Brands, LLC
Introduced: November 2017
Suggested Retail Price: $1.89 for single-serve, $3.99 for multi-pack
Product Snapshot: With growing demand for brownies, Hostess Brands, LLC and Nestlé USA, Inc. have joined forces to offer a new, one-of-a-kind treat: Hostess Brownies made with Nestlé Butterfinger candy pieces.
Hostess Brownies made with Butterfinger feature a rich, mouth-watering brownie, fully enrobed in high quality fudge coating and Butterfinger candy bar pieces generously sprinkled on top. The launch represents yet another innovative debut from Hostess Brands embracing the ever-popular chocolate-peanut butter flavor combination loved by many. Earlier this year, Hostess Brands introduced Hostess Chocolate Peanut Butter Twinkies and Peanut Butter Ho Hos.
“As we continue our chocolate-peanut butter innovation streak, the brownie segment brings even more opportunities to get creative with our expanding portfolio,” said Burke Raine, Hostess Brands’ chief marketing officer. “By pairing the ‘crispety, crunchety, peanut-buttery taste of Butterfinger with our indulgent and delicious brownies, we are bringing two powerhouses together.”
Hostess Brownies made with Butterfinger candy pieces, developed through a licensing partnership between Hostess and Nestlé, are available in multipack and single serve formats in stores nationwide.