Company: Simply7 Snacks

Website: www.simply7snacks.com

Introduced: January 2018

Distribution: National

Suggested Retail Price: $2.99-$3.49

Product Snapshot: Snacking just got a serious upgrade. Better-for-you snack brand Simply7 Snacks is now partnering with world-famous chef, Giada De Laurentiis, to launch a new line of ready-to-eat, artisan popcorn—a cross section of snacking and a gourmet culinary experience. Inspired by Giada’s Italian heritage, Simply7 with Giada Popcorn is available in three simply delicious flavors: Sea Salt & Olive Oil, Parmesan Cheese and Butter.

Simply7 with Giada Popcorn is made with Non-GMO blue and/or red heritage corn. Each option is gluten-free, 150 calories per serving and contains zero grams of added sugar.  It contains 20% less fat than the leading “skinny” popcorn.

“We couldn’t think of a better person to partner with for this initiative,” says Simply 7 Snacks president and CEO, Rashim Oberoi. “Giada shares our passion to deliver truly tasty snacks made from simple, high-quality ingredients, and really dedicated herself to carefully crafting each recipe for our delicious artisan popcorn flavors.”

As a female powerhouse in the male-dominated culinary industry, Giada De Laurentiis is committed to supporting and encouraging women in all aspects of her life. Together, Simply7 and Giada created the Fund Her Farm initiative to inspire new generations of female farmers by donating to hard-working organizations that help fund scholarships, programs and events supporting female farmers across the United States.

“I am beyond excited to collaborate with a brand that is so dedicated to creating products that use clean ingredients to deliver real flavor,” said chef Giada De Laurentiis. “It has been a pleasure to work with Simply 7 Snacks and really get creative with our new recipes for the Simply7 with Giada Popcorn line.”

Simply7 with Giada Popcorn is available on Amazon.com and select retailers. All SKUs are available for purchase for $2.99-$3.49.