Company: Urban Accents
Website: www.urbanaccents.com
Introduced: January 2018
Distribution: National
Suggested Retail Price: $3.99-$4.99
Product Snapshot: As the snack category continues to grow year over year, Urban Accents has introduced a complete redesign of its best-selling popcorn kernel and popcorn seasoning line. The new labels feature a playful, poster art inspired design that puts the emphasis on the seasoning flavor or kernel variety.
Consumers of all ages are seeking better-for-you snacks, and the new design highlights the seasonings’ “0 calories per serving” claim and the kernels’ Non-GMO Project Verified status.
“Our popcorn line has many devoted fans and has found a nice niche in the specialty food retail space,” says Tom Knibbs, president and co-founder of Urban Accents. “It’s been in our line for over 15 years, and we think it will appeal to many new snackers.”
“Our line is unique because the Non-GMO kernels are single sourced from one Midwest farm and our seasonings provide flavor without the guilt” says co-founder Jim Dygas. “Updating the packaging gives us an opportunity to appeal to a new Millennial audience—62 percent of 25-34 year olds say product label and packaging influence their snack decision.”
The kernel varietals are Non-GMO Project Verified, sourced from a Midwest farm and include:
- Premium White Gold – Classic and light yellow kernels pop with a fluffy texture
- Crunchy Ruby Red – Deep red kernels pop with a hint of sweet nuttiness
- Red, White & Blue Tricolor – A festive blend of Ruby Red, Indigo and White Gold for a mixture of textures
The zero calorie, naturally flavored and gluten-free popcorn seasonings flavor profiles include:
- Cheezy White Cheddar
- Sweet & Salty Kettlecorn
- Buttery Caramel Corn
- Sizzlin’ Spicy Sriracha
- Cracked Pepper Artisan Asiago
- Tangy Dill Pickle
The popcorn kernels and seasonings are available at select retailers nationwide, Amazon and www.urbanaccents.com.
