Company: Sejoyia Foods

Introduced: March 2018

Distribution: National

Suggested Retail Price: $3.49-$8.49

Product SnapshotSejoyia Foods has unveiled a new brand identity, including a rebrand of its beloved Coco-Roons. The new brand identity and packaging follow a period of self-reflection for the Sejoyia team that led to a decision to offer a focused and united family of snackable sweets made with clean, simple approachable ingredients. The modernized brand identity and packaging designs put the ingredients first and deliver a surprise and delight moment  for consumers. From a soft touch feel  to a subtle metallic sheen that pops on shelf, this added layer of experience will help drive repeat visits to the cookie aisle for Sejoyia Coco-Roons and Coco-Thins. The new designs will debut at the annual Natural Products Expo West show in Anaheim, Calif., in March.

“In the sea of the cookie aisle, what sets us apart the most is our commitment to using mindfully-selected, real ingredients that add value with every snackable bite,” said Sequoia Cheney, founder of Sejoyia. “We designed our new brand identity, Coco-Roons and Coco-Thins packaging in a way that celebrates our ingredients and encourages consumers to see joy in all, especially their snacks.”

The newly redesigned Coco-Roons pouches feature a pearl finish with a subtle, metallic hint and soft touch feel. The combination not only pops on the shelf, but also creates a physical experience for consumers who pick up the bag. Additionally, the new design features imagery of what’s inside, including photography of individual Coco-Roons and illustrated flavor-specific ingredients, like lemons, coconuts and cashews. These design elements optimize the package not only for retail, but also ecommerce sales where consumers are selecting products based on packaging imagery.

The Coco-Thins bags similarly feature an ingredient-forward approach. Made from seven or fewer real ingredients consumers want to eat more of, like coconut, cashews and cassava, a root vegetable, and without ingredients they want to avoid, like cane sugar, wheat and soy, newly-launched Coco-Thins are a new kind of deliciously-snackable cookie that deliver added nutrition in every bite. To communicate what’s inside and invite shoppers to feel free to indulge in something they love, the Coco-Thins package clearly lists all ingredients right on the front of the bag. Additionally, bringing added playfulness to the design is photography of an appetizing stack of Coco-Thins.

Coco-Roons will retail for $2.99-$3.49 (2 oz. bag), $3.99-$4.49 (3 oz. bag), and $7.99-$8.49 (6.2 oz. bag). Coco-Thins willr etail for $4.49-$4.99 for a 3.5 oz. bag.