Product Snapshot: Better-for-you brand of frozen kids’ meals, Kidfresh, has announced the upcoming launch of its new organic Ham 'n Cheese Junior Burritos.

Founded by Matt Cohen and Gilles Deloux, two fathers unhappy with the lack of better-for-you food choices for their children, Kidfresh offers a line of children’s favorites reinvented and enriched with hidden vegetables, and wholesome ingredients, without any artificial flavors, colors, or preservatives. The line of frozen meals is nationally distributed and available in over 10,000 stores.

“We’re so excited to introduce these new products,” says Kidfresh founder Matt Cohen. “Getting into organic is also strategic for Kidfresh, broadening our appeal towards millennials that are more focused on organic ingredients.”

Kidfresh’s innovation pipeline includes more new product offerings, like its new Ham ‘n Cheese Junior Burritos product, also available in Spring 2018, tapping into the trend of handheld grab-and-go snacking. These new products will be previewed for the first time at the Kidfresh booth (#N1909) at the Natural Products Expo West convention taking place in Anaheim, CA in March.