Company: Enjoy Life Foods


Introduced: Spring 2018

Distribution: National

Suggested Retail Price: $6.99

Product Snapshot: Enjoy Life Foods recently unveiled Protein Bites. Formerly ProBurst Bites, Protein Bites boast an elevated taste and texture profile, but with the same great plant-based protein in each poppable bite that fans know and love. Debuting two new flavors, including Dark Raspberry and Dipped Banana, Protein Bites will also be available in familiar options like Sunseed Butter and Cinnamon Spice. Adding to Enjoy Life’s expanding portfolio of 70+ plant-based, allergy friendly foods being sampled at Expo West is new Grain & Seed Bars, the first bars to combine three types of the ancient grain sorghum in four enticing flavors: Chocolate Marshmallow, Banana Caramel, Maple Sweet Potato and Cranberry Orange. Show attendees are invited to visit booth #770 to meet the Enjoy Life team and taste the brand’s latest allergy friendly innovations.

“Part of what makes Enjoy Life special is our open line of communication with our community,” said Joel Warady, general manager and chief sales & marketing officer at Enjoy Life Foods. “We knew from consumer feedback that there was an undeniable love for our original bites, but because we know how important flavor and texture are, we made the choice to give them the boost our consumers deserve. As a result, we’ve landed on four incredibly delicious recipes that raise the bar for protein bites everywhere. We look forward to having our customers, retailers, media and most importantly, our influential supporters experience them, while tasting category-firsts like our Grain & Seed Bars.”

Enjoy Life’s chocolately, truffle-like Protein Bites are packed with six grams of plant-based protein and offer the burst people need to power through their day, whether they’re on-the-go or need an afternoon pick-me-up. Enclosed in a rich chocolate shell, each flavor is free-from palm oil and 14 allergens, including wheat, peanuts, tree nuts, dairy, casein, soy, egg, sesame, sulfites, lupin, mustard, fish, shellfish, and crustaceans. Protein Bites are also Certified Gluten Free, Non-GMO Project Verified, Vegan, Halal and Kosher. Available in spring 2018, Protein Bites will retail for $6.99 for each resealable six-ounce bag. Like all Enjoy Life products, each bag touts a bright teal color designed to shed a positive spotlight on food allergies while creating a cohesive brand block on shelf. Flavor details include:

  • Dark Raspberry – chocolate infused with real bits of raspberries surrounded by a chocolate pumpkin seed coating create a sweet, rich flavor perfect for fruit lovers looking for a little indulgence.
  • Dipped Banana – chocolate blended with real bananas covered in a chocolate pumpkin seed coating turn these bites into every dessert lover’s dream.
  • Sunseed Butter – rich chocolate mixed with sunflower seed spread combine to create a decadent taste with each bite. 
  • Cinnamon Spice – cinnamon and chipotle spice turn up the heat in these chocolatey bites that are the perfect afternoon pick-me-up.