Company: Cape Cod Potato Chips


Introduced: March 2018

Distribution: National

Suggested Retail Price: $3.79

Product Snapshot: Cape Cod Potato Chips proudly introduces their newest line, Cape Cod Waves Potato Chips, thick-sliced, wavy-cut potato chips made with only the highest quality ingredients. Available in three crave-worthy flavors – Sea Salt, Reduced Fat Sea Salt and White Cheddar & Sour Cream, Cape Cod Waves Potato Chips have the familiar robust taste of Cape Cod Original Potato Chips with an extra hearty crunch to hold up to your favorite dip.

“Inspired by the waves of Cape Cod and the delicious marriage of our kettle cooked chips and your favorite dip, new Cape Cod Waves Potato Chips are a natural addition to the Cape Cod Potato Chip family,” said Laura Merritt, Cape Cod Potato Chips VP of marketing. “We’ve taken pride in our brand promise to consistently develop distinctly high-quality snacks that deliver on taste, crunch and flavor, and our new Cape Cod Waves Potato Chips are no exception.”

With a flavor for every palette, thick-cut, ridged Cape Cod Waves Potato Chips are the perfect match for any dip or equally as satisfying on their own. Snackers who enjoy the simpler things in life will love Cape Cod Sea Salt Waves Potato Chips, made with only potatoes, vegetable oil and a sprinkle of sea salt. Those looking for a lighter snacking option will enjoy 40 percent less fat, removed during Cape Cod’s unique cooking process, in Cape Cod Reduced Fat Sea Salt Waves Potato Chips. Adventurous eaters will crave the unique combination of sharp white cheddar cheese and cool sour cream, which create a delicious fusion of flavor in new Cape Cod White Cheddar & Sour Cream Waves Potato Chips.

Since 1980 Cape Cod Potato Chips has been transforming simple ingredients—hand selected potatoes, vegetable oil and salt—into delicious kettle cooked potato chips. The chips are made the old-fashioned way, one small batch at a time, sliced thick and cooked at precisely the right temperature in custom kettles that allow for careful monitoring of flavor, texture and quality.

Cape Cod Waves Potato Chips are available for MSRP $3.79 in grocery stores nationwide including Publix, Harris Teeter, Walmart, Stop & Shop, Shaw’s, Hannaford and Market Basket, and online at