Company: Cape Cod


Introduced: September 2019

Distribution: National

Suggested Retail Price: $3.79

Product Snapshot: Cape Cod Potato Chips is releasing limited-edition Pink Himalayan Salt & Red Wine Potato Chips in support of Breast Cancer Awareness Month.

The brand is partnering with Susan F. Smith Center for Women’s Cancers at Dana-Farber Cancer Institute—a New England-based, comprehensive cancer treatment and research facility—to donate 5 percent of proceeds, 12 cents of every purchase, to benefit cancer research.

The limited-batch flavor features tangy red wine vinegar and savory pink Himalayan salt for a unique combo – giving Cape Cod fans an offering that not only tastes great, but also provides an easy way to get involved.