Company: Pure Organic

Introduced: March 2018

Distribution: National

Suggested Retail Price: $1.99

Product Snapshot: Pure Organic has introduced new reformulated Fruit & Nut bars made with simple, clean ingredients.

Pure Organic’s reformulated Fruit & Nut bars have been simplified to 4-8 recognizable, kitchen cupboard ingredients, including dates, nuts, dried fruits, and nut butters. All tapioca syrup, agave nectar and processed proteins have been removed.

“We are so excited to introduce the new reformulated Fruit & Nut bars made with simplified, clean ingredients you would find at home.” says Pure Organic founder, Veronica Bosgraaf. “Pure Organic has always been committed to nurturing you and your family through organic, convenient, delicious food. The updated Fruit & Nut bars’ improved taste, better texture and clean ingredients make mindful eating easy for everyone.”

Pure Organic’s reformulated Fruit & Nut bars also have new packaging that features a clean, modern design to call out the simple ingredient deck for each bar. The Fruit & Nut bar line features six bars including Cashew Coconut, Cherry Cashew, Chocolate Brownie, Dark Chocolate Berry and Wild Blueberry.

Pure Organic’s Fruit & Nut bars are currently available at select natural food retailers as well as online at and