Company: Taco Bell
Introduced: May 2018
Suggested Retail Price: Varies
Product Snapshot: Taco Bell is making it even easier for fans to connect with the nation’s leading Mexican-inspired restaurant brand by bringing them the Taco Bell flavors they crave at home, on the go or when upping their chip and dip game for their next party. Beginning this May, Taco Bell tortilla chips are rolling out to grocery and convenience stores near you.
Available in Fire and Mild sauce packet flavors, as well as Classic, the brand’s latest launch gives fans the chance to enjoy the taste of Taco Bell in tortilla chip form. The sauce packet inspiration doesn’t stop there: fans will see familiar sauce packet designs and saucy wisdoms on the chips’ packaging.
“This launch of our first line of sauce packet-inspired chips gives our fans a new way to access a taste of Taco Bell,” said Marisa Thalberg, chief brand officer, Taco Bell Corp. “Our sauce packets are one of the brand’s most unique aspects and were the natural choice for both the flavors and packaging of our tortilla chips.”
The Classic tortilla chips are salted and crispy, the perfect sidekick for your dip of choice. The Mild tortilla chips are seasoned with the bold flavor of Taco Bell’s Mild sauce, including hints of three chili peppers and cumin. The Fire tortilla chips convey the fiery flavor of Taco Bell’s Fire sauce, with hints of jalapeño, chili peppers and paprika.
Taco Bell’s new retail tortilla chips offer the value and variety for which the brand is known. The Fire and Mild flavors will be sold in 1 ounce, 3.5 ounce, 11 ounce and 30 ounce bags, while the Classic chips will be solid in 1 ounce, 3.5 ounce, 13 ounce and 30 ounce bags. Final pricing will be set by grocery and retail outlets.