Givaudan launches "250 Odyssey" campaign to mark its past, present and future to ‘engage your senses’
Givaudan has announced the launch of a digital campaign that will showcase key facets of its 250-year odyssey throughout 2018.
Gilles Andrier, CEO of Givaudan: “The year 2018 marks a major milestone for Givaudan: although our company was founded in Switzerland in 1895, our roots go back to 1768 in Grasse, France, and the distinguished perfume houses of Chiris and Roure. With our 250 Odyssey campaign, we will share stories of the pioneering people and industry-changing innovations that have marked Givaudan’s rich heritage and continue to inspire our journey to ‘engage your senses’.”
Starting on April 16 and throughout 2018, the company will regularly feature stories, expert interviews and videos on its website (www.givaudan.com). By linking past, present and future, the digital campaign will demonstrate how the continuing drive for new taste and scent experiences led to global expansion, scientific advances, partnerships and acquisitions. Targeted social media posts will reinforce Givaudan’s unique culture and pioneering spirit for new talent and customers.
Inspiration for the campaign can be found in the book, ‘An Odyssey of Flavours and Fragrances’, a limited-edition anthology featuring historical documents and images from Givaudan’s archives which was edited and published by Editions de la Martinière and Abrams Books in 2015.
Givaudan’s 250-year odyssey campaign was officially launched to shareholders and employees by Gilles Andrier, CEO, at the Annual General Meeting (AGM) held in Geneva on March 22, 2018.