Company: Frito-Lay North America


Introduced: April 2018

Distribution: National

Suggested Retail: $1.99 (2 oz. bags), $4.29 (7 oz. bags)

Product Snapshot: Calling all flavor-seekers and fans of the popular Australian snack brand, Red Rock Deli. The favorite from down under will be available for the first time stateside in select markets, and nationwide through select online retailers, this spring, providing a distinctly unique and elevated snacking experience right here at home. Red Rock Deli's U.S. debut boasts an exciting line-up of new flavor combinations with a satisfying and unique deli-style potato chip texture.

Food-curious snackers are increasingly seeking enhanced culinary experiences and looking to savor unique and sophisticated flavors. With each bite of Red Rock Deli potato chips, consumers will be immersed in a flavor-filled journey – from the savory taste of Himalayan Pink Salt to a perfectly powerful combination of Red Curry and Coconut, to the invigorating fresh taste of Lime and Cracked Pepper. Each variety combines distinct flavor profiles with a velvety crunch.

"Red Rock Deli is a brand that is rooted in a philosophy of unique and elevated flavor experiences," said Stuart Beck, senior marketing director, Frito-Lay North America. "We saw an opportunity to bring this distinctly different snacking experience to the cities here in the U.S. that are always hungry for new culinary trends and elevated snacks."

Red Rock Deli potato chips are made with the finest potatoes that are rough cut, cooked in 100 percent sunflower oil, and seasoned with three unique flavor blends; Red Curry and Coconut, Himalayan Pink Salt and Lime and Cracked Pepper. They are Non-GMO Project verified and contain no artificial colors or flavors, making them perfect for snacking solo or with family and friends.