Symrise is pleased to announce the completion of the 2018+ Symrise Top Trends for North America. This annual report, which highlights ten of the most popular flavor trends in the food and beverage industry, will be integrated into the Symrise Global TrendScope report which provides a thorough overview of both global and local flavor trends.

For the 2018 report, Symrise took a unique approach, using multiple phases and a variety of resources. They examined the beverage, sweet and savory categories and looked for commonalities between the three. The team examined intriguing flavors and ingredients that they saw bubbling up on restaurant menus through menu research and in-person treks around the U.S. They also looked back on the 2016 and 2017 yearly trend reports and their finds at the Winter and Summer Fancy Food shows. Out of all this research they created a “genealogy” of trends. The final step was to pick the most interesting trends to focus on and dig deeper into these with a survey that was run in conjunction with StarChefs. Working with this organization enabled Symrise to talk to hundreds of chefs, pastry chefs and mixologists. The analysis of the survey results, along with the genealogy, led to the 2018+ Top Ten Trends list.

Dylan Thompson, marketing consumer insight specialist with Symrise’s Marketing, Sensory and Consumer Insights Group explains, “This 2018 report is on the cutting edge of trends. We want to excite our customers and spark conversations about the future of flavors, so our trend message is engaging and creative. This 2018+ trend report is building on Symrise’s position as a thought leader in flavors and trends,” concluded Thompson.

To find out just which trends made the list this year, click here.