Company: Purity Brands LLC


Introduced: May 2018

Distribution: National

Suggested Retail Price: $5.99

Product Snapshot: Millennials aren’t settling for just any snack. In fact, they are the driving force behind the better-for-you snack category at retailers. Today, a new twist on the chocolate chip brownie is poised to fill a gap that Millennials are craving. Created for Millennials, by Millennials, Living Lite proudly announces what will be the first in an expansive line of 100-calorie snacks, its Chocolate Chip Brownie. Crafted from a proprietary recipe developed to deliver a healthy, nutritious low-calorie snack—without sacrificing the sublimely decadent taste of the American brownie—Living Lite is the epitome of “better-for-you.” With a whopping 9 grams of fiber and 4 grams of protein, this new snack alternative promises to deliver healthy goodness on the go. 

According to a 2017 study by The Center for Generational Kinetics, Millennials are snacking like no other generation before them: 55 percent of Millennials ate at least three better-for-you snacks in the past week alone, and 89 percent of Millennials are eating better-for-you snacks at least once a week. This study’s findings are astounding: Millennials will not sacrifice taste. Additionally, they want fewer—and healthier—ingredients. Most importantly, Millennials are spending more on snacks, and have more disposable income than generations before them. Which is why Living Lite’s 100-calorie Chocolate Chip Brownie is entering the market at precisely the right time.

Living Lite Chocolate Chip Brownies fill a void for Millennials looking for a healthy snack. An ultra-premium snack, the brownies are made from the finest natural ingredients, rich cocoa from the world’s most opulent cacao fields, and a teaspoon of homemade goodness. Packed with 36 percent of the FDA’s recommended daily allowance of fiber, it will entice any health-conscious gourmand. The brownies are baked in small batches, then wrapped individually to ensure a quick, healthy on-the-go snack. With no artificial flavors, colors or preservatives; no hydrogenated oils or high-fructose corn syrup—and less than half the calories of the average brownie, Living Lite Chocolate Chip Brownies provide guilt-free delight—all while being indistinguishable from a homemade brownie.