Company: Lenny & Larry's


Introduced: September 2018

Distribution: National

Suggested Retail Price: $1.49 (1.25 oz. pouch), $4.99 (4.25 oz. bag)

Product Snapshot: The fun-loving originators of the protein cookie, Lenny & Larry's, have whipped up a new batch of freshly baked goodness to disrupt healthy snacking yet again with the launch of The Complete Crunchy Cookies. Just as Lenny & Larry’s brought fun and tasty indulgence to protein snacking years ago, they’re breaking another convention by bringing healthier deliciousness to the cookie aisle. 

The Complete Crunchy Cookies are bite-sized, plant protein-packed and contagiously crunchy. They are available in three flavors: Chocolate Chip, Double Chocolate and Cinnamon Sugar. Better-for-you treats, each single serve, 1.25-ounce pouch is loaded with 6 grams of plant-based protein and 4 grams of fiber, while the 4.25-ounce resealable bag delivers 20 grams of protein and 14 grams of fiber. The Complete Crunchy Cookies are non-GMO and vegan delights that are like no other crunchy cookie on the market. Sweet tooth lovers everywhere will not be able to keep their hands out of the cookie jar with Lenny & Larry’s newest innovation. 

“At Lenny & Larry’s, we believe in making healthy eating fun and delicious.  We were the first to offer an irresistibly delicious alternative to boring protein bars and now we’re bringing our nutrition credentials to bite-sized cookies in a crunchy format consumers crave.” says Lenny & Larry’s CEO Apu Mody, “We’ve always believed everyone should still be able to enjoy their favorite childhood treats.  We’ll continue to bring healthier innovation to indulgent treats people love.”

Like the original Complete Cookies, The Complete Crunchy Cookies are fresh-baked vegan treats that contain no artificial sweeteners or sugar alcohols, and are made without GMO ingredients, soy, or dairy to appeal to a wide array of dietary needs. The Complete Crunchy Cookies will be available on Lenny & Larry’s website, Vitamin Shoppe and 7-Eleven initially, with more national distribution by early 2019. They will sell for an SRP of $1.49 for the 1.25oz pouch and $4.99 for the 4.25oz. re-sealable bag.  For more information, visit