Company: Beatrice Foods Co.
Introduced: September 2018
Suggested Retail Price: $6.99
Product Snapshot: Beatrice Foods Co. has announced the launch of its newest popcorn flavor, Classy Crisps Butter Crunch. Classy Crisps Butter Crunch has a rich natural buttery flavor that is infused with a hint of sea salt, and light sweetness.
Classy Crisps Butter Crunch accompanies its existing flavors: Chocolate, Apple Cinnamon, Caramel, and Cheese, all of which are available through its BeatriceDirect (www.beatricedirect.com) direct consumer sales site, and select retailers.
In pre-sales market testing, our Butter Crunch has proven to be very popular among taste testers. Other flavors are planed in 2019.
The introduction of Butter Crunch comes at the same time of a re-branding of our popcorn products, which re-introduces the Classy Crisps brand from 1987, and uses it exclusively for the Beatrice snack business.