Day Out Snacks introduces LTO Peanut Butter Crunch flavor
The protein balls are gluten-free, vegan, and non-GMO.
Day Out Snacks, known for its dessert-inspired protein balls made from clean, plant-based ingredients, has launched Peanut Butter Crunch, a limited-edition flavor reportedly featuring a crunchy texture. The new variety launched March 1 on Day Out’s website and Amazon store to kick off National Peanut Month and will be available while supplies last.
Peanut Butter Crunch is the brand’s first-ever product with a crunchy texture element, which is made possible by the addition of organic pea protein crisps, it says.
“Peanut butter is consistently the number one flavor preference across protein and snack categories,” says Day Out founder and CEO Becky Dheri. “One of our original flavors, Peanut Butter Cup, is the fastest mover in our retail lineup, so we’ve seen the demand firsthand. We’re excited to give our customers a new way to enjoy that classic profile by pairing our signature clean ingredients with a satisfying added crunch.”
Designed to feel indulgent while delivering functional, bite-sized nutrition, the new flavor taps into consumers’ love of nostalgic, candy-inspired treats, the brand notes.
“We wanted it to feel like you’re enjoying your favorite peanut butter candy–rich, nutty, and sweet with a satisfying crunch–without any of the guilt,” Dheri adds.
Limited-edition drops like the brand’s 2025’s fall and holiday flavors have proven to be a successful strategy for Day Out, consistently generating strong engagement and sell-through, it says.
“Limited releases allow us to intentionally test new innovations, gather direct consumer feedback, and validate demand before committing to a full-time SKU,” Dheri says. “We anticipate that the universal appeal of peanut butter will also encourage new shoppers to discover the brand for the first time.”
Every resealable 4.5-oz bag of Peanut Butter Crunch contains nine protein balls. Each serving (three protein balls) contains 9 g of plant-based protein and 3 g of fiber from a superfood blend of pea protein, chickpea, chia seed, and sacha inchi. Like all Day Out varieties, Peanut Butter Crunch is gluten-free, dairy-free, soy-free, vegan and non-GMO. The suggested retail price is $8.25.
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