Company: ONE Brands

Introduced: October 2018

Distribution: National

Suggested Retail Price: $2.49-$2.79

Product Snapshot: ONE Brands has announced its newest too-good-to-be-true bar flavor: White Chocolate Truffle. The bar launched on the brand's website on October 15th and will be hitting shelves soon at specialty retailers nationwide. This newest addition fits perfectly in the brand's family of mouthwatering bars including Birthday Cake, Almond Bliss and Maple Glazed Doughnut.

ONE can never have enough chocolate! Like all of the brands' bars, White Chocolate Truffle bar is packed with 20 grams of protein and only ONE gram of sugar, and provides fans with rich taste and a guilt-free experience, made with high quality, gluten free ingredients and satisfaction in every bite. The new bar features decadent white chocolate with dark chocolate drizzle on top and dark chocolate chips in every bite. White Chocolate Truffle is ideal for breakfast, an everyday snack, or anytime on-the-go to boost protein intake with premium taste.

“We observed significant growth in the white chocolate segment over the past few years and knew that this flavor profile would be a natural addition to our current roster of guilt-free indulgent bars,” said, Peter Burns, CEO of ONE Brands. “We are thrilled to introduce White Chocolate Truffle as the first flavor of its kind in the bar category and look forward to offering consumers another way to fuel their active lifestyles with our signature, unmatched taste and texture.

ONE White Chocolate Truffle will be available this month online, with more shopping options coming soon. The new bar retails for an SRP of $2.49-$2.79. ONE fans everywhere are encouraged to share the love on social media with the hashtag #YouveFoundTheONE and tag @one1brands.