Company: Birch Benders

Introduced: January 2019

Distribution: National

Suggested Retail Price: $7.99

Product Snapshot: Birch Benders will be launching just-add-water keto pancake & waffle mixes starting in January 2019. Made with healthy fats and clean components like tigernut flour and sugar free chocolate chips, the brand will be launching two keto mixes in Original Keto and Chocolate Chip Keto. Consumers will now be able to blissfully stay in ketosis while indulging in a fluffy stack of pancakes or waffles. 

The mixes will retail for $7.99 and be available nationwide at Target starting in January 2019.