Case study: INX International's INXhrc natural-based inks gain endorsement for clean foodservice packaging
INX International Ink Co. has a solution for brand owners and food packaging providers looking for safe and sustainable alternatives with natural-based inks. INXhrc offers a number of advantages that reduce regulatory risk for brand owners and printers and improves production efficiencies for printers and converters.
INXhrc natural-based water, solvent and conventional offset inks have had a far-reaching impact on the food packaging marketplace since they use fewer chemicals compared to traditional inks. INXhrc contains no allergens, nanomaterials, flurochemicals, fanal pigments, heavy metals, latex or PTFE. By utilizing clean, bio-renewable and sustainable ingredients, they have reduced CO2 emissions and annually replaced over two million pounds of petro-chemically derived resins, waxes and additives.
“INX International’s commitment to providing safe and sustainable product solutions can help printers and brand owners achieve sustainability goals, and consumers feel confident in their product choices,” asserted John Hrdlick, president of INX International. “We are keenly aware of the impact we can have on consumer safety, brand marketability and the environment throughout a product’s lifecycle. Our INXhrc inks provide a path to measurable, reportable CO2 savings and ultimately help brands tell a richer sustainability story.”
In addition to the sustainability advantages, the performance improvements of INXhrc has encouraged the adaption of this new technology in numerous pressrooms globally. When combined with high strength color concentrates, INXhrc provides the strongest finished inks available with excellent resolubility and transfer properties. Printers are seeing increased ink mileage and better production efficiency, leading to reduced resource consumption and waste generation.
HAVI, an innovator in packaging for leading foodservice brands, presented an opportunity to align on the mutual recognition of the many benefits that could be derived from natural-based inks. Working together with INX, they developed the right formula for the market; an innovation in more sustainable packaging. Acknowledging a 25-to-30 percent lower CO2 footprint than conventional inks and reduced regulatory risk for brand owners and printers, the global, privately-owned company’s endorsement with INXhrc represents another aspect of the clean food movement and the principle of simplifying materials and chemistries for safer, more environmentally-friendly packaging.
“As a pioneer of clean packaging, HAVI is committed to not only improving the sustainability of foodservice packaging, but helping foodservice providers anticipate and stay ahead of consumer concerns about health and safety,” said Shane Bertsch, HAVI’s vice president, innovation. “Working with INX to bring natural-based inks to market has been a meaningful and insightful collaboration. Their expertise in ink formulation and printing have been critical to bringing this new product range to market. We look forward to further driving market innovation through our continued partnership.”
About INX International Ink Co.
INX International Ink Co. is the third largest producer of inks in North America, with full service subsidiaries in Europe and South America and is part of Sakata INX worldwide operations. We offer a complete line of ink and coating solutions technology for commercial, packaging and digital applications. As a leading global manufacturer of inkjet inks, we provide a full palette of digital ink systems, advanced technologies and integrated services. To stay in touch with the latest developments, follow INX on Facebook and Twitter and visit www.inxinternational.com.
HAVI is a global, privately-owned company focused on innovating, optimizing and managing the supply chains of leading brands. Offering services in marketing analytics, packaging innovation, supply chain management and logistics, HAVI partners with companies to address challenges big and small across the supply chain, from commodity to customer. Founded in 1974, HAVI employs more than 10,000 people and serves customers in more than 100 countries. HAVI’s supply chain services are complemented by the customer engagement services offered by our affiliated company The Marketing Store. For more info, visit HAVI.com and www.tmsw.com.