The 2019 American Bakers Association Annual Convention will take place from April 7-10 at the Ritz-Carlton Naples, FL. Join hundreds of the baking industry's leaders to propel your business at ABA's 2019 Convention: Power of Bakery.


This event will feature:

  • Exclusive Research: Members-only access to thought-provoking studies on the buying perspective of shoppers and how bakery fits in to Gen Y/Gen Z lifestyle
  • Actionable Insights: Meaningful data and concrete ideas from a lineup of dynamic speakers
  • Membership ROI: Proprietary information and connections with immediate business results

Educational session highlights include:

“Lessons in Leadership”

As the first female F-14 Fighter Pilot in the U.S. Navy, Carey Lohrenz knows what it takes to win in one of the highest pressure, extreme environments imaginable. Through Carey's high energy motivational keynotes and leadership seminars, she engages, educates, and inspires organizations to achieve peak performance.

Carey will share the fundamentals that helped her win in the cockpit at Mach 2, and can help your team win in business. This keynote will challenge, inform, and inspire your team to move to higher levels of performance in these difficult economic times.


“Power of Bakery”

Developed in cooperation with the Food Marketing Institute, this thought-provoking report will provide an in-depth look at shoppers' perceptions of and attitudes towards the bakery category. FMI's research expert, Anne-Marie Roerink and ABA's long-time consumer trends expert Todd Hale surveyed qualified shoppers to glean new understanding about consumer behavior in the grocery retail setting and how bakers can optimize their products with shoppers.

Part two of this session will feature representatives from e-commerce, foodservice, convenience, and retail grocery segments in a fast-paced, interactive discussion. They will address the needs of their respective segment, the trends they are seeing, and how the baking industry can help them succeed.