C.H. Guenther & Son LLC (CHG) has announced it has acquired Wback GmbH (Wback). Headquartered in Bönen, Germany, Wback is one of the most modern large-scale bakeries for soft rolls in Europe. Financial terms of the transaction were not disclosed.
Founded in 2003, Wback supplies leading quick-service restaurants (QSRs) and food retailers from its two state-of-the-art manufacturing facilities in Bönen and Leipheim, Germany. The business will continue to operate under the Wback brand with production out of its existing facilities.
CHG, a San Antonio-based producer of branded and private-label food products, is owned by Pritzker Private Capital (PPC) along with management and other co-investors. With the acquisition, CHG now has more than 3,500 employees in 22 food manufacturing locations in the U.S., Canada and Western Europe.
Matthias Geißler, managing director of Wback, said, “CHG’s broad capability set, global manufacturing expertise and focus on product quality will allow Wback to continue providing the best service to our customers while also expanding our geographic distribution.”
Dale Tremblay, CEO of CHG, said, “Matthias and the entire Wback team have done a tremendous job growing Wback into a market-leading bun producer. They have remained focused on the customer with a commitment to product quality. We look forward to continuing to invest in the European market and providing value for customers.”
Chris Trick, principal at Pritzker Private Capital, added, “CHG has consistently proven their ability to grow, both organically and through acquisition. We are pleased to welcome the Wback team to CHG.”